What's Inside

What's Inside

Every ingredient in Pure is listed on the tin with its exact amount. No proprietary blends. Here's the full breakdown, and what each ingredient is.

Supplement Facts

Serving size: 1 pouch · Servings per container: 20

Ingredient Amount per serving % Daily Value
Niacin (as Niacinamide) 8 mg 50%
Vitamin B6 (as Pyridoxine HCl) 2 mg 118%
Vitamin B12 (as Methylcobalamin) 2 mcg 83%
Sodium 10 mg <1%
Potassium 10 mg <1%
Magnesium 5 mg 1%
Chloride 25 mg 1%
Caffeine (natural) 50 mg †
Alpha-GPC 30 mg †
L-Theanine 40 mg †
Huperzine A 25 mcg †

† Daily Value (DV) not established.

The actives

Caffeine (natural) — 50 mg. Roughly the caffeine in a half cup of coffee. Because the pouch sits between your cheek and gum, there's no drink to finish and nothing to carry.

L-Theanine — 40 mg. An amino acid found naturally in tea leaves. It is commonly paired with caffeine in nootropic formulas.

Alpha-GPC — 30 mg. A choline compound. Choline is an essential nutrient that the body also produces in small amounts.

Huperzine A — 25 mcg. A compound derived from the Huperzia serrata plant, used in traditional Chinese herbal practice and common in modern nootropic blends.

B vitamins

Niacin, Vitamin B6, and Vitamin B12. Three essential B vitamins, included at everyday dietary levels.

Minerals

Sodium, potassium, magnesium, and chloride. Essential electrolytes, included in small amounts.

Other ingredients

Microcrystalline cellulose, water, xylitol, natural and artificial flavors, propylene glycol, MCT oil, citric acid, sodium bicarbonate, sucralose, potassium sorbate.

What isn't inside

Nicotine. Pure contains zero nicotine and zero tobacco.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.